I am finishing writing my Edinburgh show for this August. I
have been going through the 3 notebooks I have filled this year with jokes and
ideas, with the aim of writing another 10/15 minutes of material. And I have
been crossing most of them out, 4 weeks before the festival starts. Not only
that, I have also culled some material from my set that works, that’s tried and
trusted (self-service check-outs anyone?).
Why have I done this? Because these jokes/ideas are “hack”
or easy. I define “hack” as topics that have been covered before by other
comics (or are being covered now). I define “easy” as Padlovian jokes where the
structure is good and will get an audience response, but the contents are uninspired
or dirty.
Why would I throw way almost a year’s worth of work? Why am
I getting rid of material that works and will work in Edinburgh? Simple: it is
effective but not unique. It is good enough but not outstanding. Being very
good is not enough anymore in a competitive market place. You must be
remarkable. You must stand-out. I am taking a short-run risk in order to make a
long term impact.
It is riskier,
dumber, in the long run to be similar to other people.
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