We have an amazing emotional brain that makes millisecond calculations as to whether something is good or bad, dangerous or safe, funny or unfunny, before our rational brain can even consider the evidence.
Your emotional brain is normally right.
Thus your intuition is probably the best way to find things that others will connect to. Because it finds things that emotionally satisfy.
Learn to trust your intuition, and find ways to unlock your unthinking brain.
Further reading: Malcom Gladwell, “Blink”.